For my Social Marketing course (CMN465) at the University of Illinois Urbana-Champaign, I created Budget Buddy, a campaign focused on improving financial awareness for college students.
Collaborating with three other classmates, I conducted empirical research through surveys and focus groups, which helped us understand the financial challenges and behaviors of our target audience. Using this data, we developed a presentation aimed at addressing key student financial concerns.
This experience allowed me to enhance my skills in web design, marketing research, and the execution of impactful social campaigns centered around a cause I am passionate about.
